Mercedes-Benz unveiled its multi-purpose SUV, signaling the start of a German offensive against Tesla's domination of the growing market for premium electric cars.
The SUV is the first production model under the Mercedes EQ brand.
Mercedes, BMW, Volkswagen and Odyssey and Porsche, owned by Daimler, are pushing for the $ 52 billion California project, with early publicity efforts that mimic the aura of the technology industry.
"While Tesla now has strong acceptance of the luxury electric market, I do not think this will be the case after the arrival of the excellent German offers," said Wagih Husseini, an automotive analyst at IHSMarket.
"Tesla has no competition at all, but this will change from 2019 onwards."
According to LMC Automotive, Tesla's share of the electric car market is expected to fall over the next decade, from 12.3% to 2.8%.
The new Mercedes, which is expected to reach its first customers this year, will compete in the same category as the $ 49,000 Tesla model.
In another move inspired by Tesla, the three German automakers are developing their own network of high-speed chargers along major highways in partnership with Ford, the report said.
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